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« A Clever Way to Market Estate Planning Services | Main | New Location »

April 19, 2007

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Patrick Hillman

I've actually done that trick in the past, though mine failed to create a buzz. Here's a tip from my experience: Call the newspaper you're going to run the ad in prior to laying out the article. Ask to speak with someone in their layout department, and ask that person what font the paper uses for its body text. That way, it looks even more seamless. (Hey, maybe I did *too* good of a job making mine look like a real news story - and that's why I didn't get any buzz for it??)

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