Marketing Partner Forum

I'm reporting live from the Marketing Partner Forum in San Diego.  There are 400 attendees here -- making it the biggest conference in this series.  It is so big, it rivals the Legal Marketing Association annual conference.

What I like is that marketing partners (just had breakfast with one this morning) and Chief Marketing Officers are everywhere.  Lotta smart people here.

Coming up for today:

• Break out session on RFPs, featuring the notorious Boeing RFP sent out in October 2006.  It was a nightmare for lawyers. The RFP went to 100+ law firms in an apparent fishing expedition to learn law firm rates.  One partner told me it was "the biggest hose job of the year." 
• Marketing Director & Marketing Partner of the Year.  Awards will be given out at lunch, about an hour from now.  You'll get the full report on the winners.
• New Media Marketing,  discussing blogs, podcasts and Webinars.  Patrick J. Lamb, author of "In Search of Perfect Client Service" is moderating the session and as one of the panelists, I'll be offering my best tips.