McGlinchey Stafford has sent out an animated holiday card with sound. This novel online greeting card conveys season's greetings, with pictures of the moon and earth moving to a sweeping piano soundtrack. (Click the image to see it full-size) Then shows the wreckage of Hurricane Katrina in the New Orleans area, and announces that the firm has selected the boys and Girls Clubs of America's Katrina Relief Fund for the firm gift.
McGlinchey has 185 lawyers in offices in New Orleans, Texas, Mississippi, New York and Ohio. To view the card visit http://holidaygreetings.mcglinchey.com.
Director of Marketing Ashley Bond said, "We included a 'comments' field so that our clients could email us directly with their thoughts, which have been a real joy to read. We are using InterAction to uncover the relationships between our lawyers and those who are commenting and then passing the comments along. We are also going to compile all of the comments and post them to our Intranet so that everyone can share in the eCard's success and be proud of what the firm has done this year. It has been a tough one but we got through it together."
Discussion of the card was lively as always on the LawMarketing Listserv. "This truly moved me. I felt it in my heart. Congratulations," said Cecilia Alers, CEO & Chief Creative Officer of Cecilia Alers Consulting.
"Nice, but too long and just hair too commercial. In the end, I was thinking the firm knows how to commission and approve video. Somewhere the individual connection, the holiday season, got lost," said Bob Weiss of Alyn-Weiss & Associates.
Ashley Bond responded, "The length was a tough one. We actually have no real connection with the organization. We spent a good month researching and selecting it. The photos were courtesy of one of our employees who is an amateur photographer. Post-Katrina, she took a series of photographs in the 9th Ward capturing the destruction but focusing on remnants left by the children who once lived there. It is an expression of our culture and creates meaning for us, which we believe is just as important as creating meaning for those outside the firm."