An interesting statistic tucked away on page 54 of the September/October issue of Law Firm Inc., is that few law firms use WebEx and Live Meeting to broadcast marketing seminars to clients and targets. Firms like Winston & Strawn in Chicago, Arent Fox in Washington, DC and King & Spalding in Atlanta have been using Webcasts to clients for years, and law firm marketers who don't are missing a great technique.
The article found that WebEx and Live Meeting were the top choices for Webinars and online meetings among law firms. However most firms are using the services for client meetings, administrative meetings, in-house training and communicating with colleagues in US offices. Only 7% of firms use them for "external CLE."
"Many law firms have come to realize that legal seminars for existing and potential clients can be excellent business-development tools. But the sheer physical logistics of attending seminars – travel, time and expense – are often impediments that can dampen interest and reduce participation.
But a low-cost solution is gaining popularity in the legal community: the web-based seminar, or “webinar.” See the article "Webinars Take The Travel Out Of Seminars" online at http://www.lawmarketing.com/pages/articles.asp?Action=Article&ArticleID=504.
Lisa S. Keyes, a lawyer who is director of professional development at the firm, said the reaction has been enthusiastic since the beginning. “With our clients spread all over the world, webinars give us a way to reach them more conveniently than if they had to come to our offices,” she said. “And the production costs are relatively low.”
Because few firms have caught on the Webinars, a firm can distinguish itself very effectively with a Webcast to clients -- to deepen the relationship -- and to prospects -- to attract new business to the firm.