Edward Rholl, Moderator of the E-Lawyering Discussion Board for the InternetBar.org interviewed yours truly about the future of the business of lawyering, particularly as it is carried out online. Rholl is President of Transformative Law seminars, an online educational provider. Among the topics you'll hear about in this 45 minute podcast are the importance of understanding the changing marketplace; how to use blogs, the firm website and educational offerings to expand your reach, position your practice and develop a following in cyberspace; and how to position your firm or practice around the market instead of just marketing at people.
During the conversation, Ed and I discuss the amazing potential of information and communication technologies (ICTs) for firms of all sizes. I provide specific examples of law firms and lawyers who are truly benefiting from the use of ICT and specific pointers for lawyers who want to get into the act but don't know where to start.
RSS/Podcast URL: http://cyberweek.internetbar.org/fall2006/rss.xml
Play MP3 audio in your browser or download to your desktop (be patient, it's a big file).