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« 70 Percent of Big Companies Dissatisfied With Primary Law Firm | Main | Tech Guru Jim Calloway Hits the Big Time »

September 14, 2006


Stephen Clark

We're upfront about everything, Mr. Glass.

I am responsible for The Ten Leaders Cooperative, and I have profiled
hundreds of attorneys, physicians and financial professionals since 2002.

Their Ten Leaders profiles are now an excellent third-party presentation of
experienced professionals on the Internet, and in print.
The quality of the people on and speaks for itself.

Stephen Clark
Executive Director
Ten Ten Leaders Cooperative
Fort Lee NJ/Reston VA

Ben Glass

Now we are being pitched by Newbridge Media for something called "Ten Leaders." They sent it on fine paper (so I guess it must be better, right?), but at least they are upfront with all of the marketing costs associated with this "honor." They've got something called but for the life of me I can't figure out how it differs from Super Lawyers.

M. Farris

This article made me gleefully giggle at the memory of a preening past boss who framed every super lawyer "award" he bought - and the funniest part is that he would use a 10 year old photo that was the lawyers' version of a glamour shot. Of course, his client base WAS blue collar workers, so maybe it was useful for him - but vain as well.


I was absolutely astounded when I read this post--first, because I'd never heard of the Super Lawyers Directory, and second, because I would have thought that designation meant something. Now I realize it is just a marketing scam appealing to vanity, not talent. I am so glad I read this post and got "educated" about this!

Nathan Burke

SuperLawyers? Who needs SuperLawyers when you can call yourself an Adequate Attorney? I think the Adequate Attorney awards is much more prestigious.


Has anyone ever heard of "Best Lawyers in America"? Are they the same kind of deal?

Thom Singer

I know of one state wide publication whose first edition of a "Super Lawyers" publication was so wildly successful (in ad sales to the magazine) that the staff popped expensive champagne and laughed about how easy it is to sell vanity ads to law firms. They continue to make more with that one annual publication than any other they do all year. They call it the "easy money edition". I doubt that firms will ever learn, cuz even ones who know better fear that if they do not do an add it make them look bad to their peers.

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