RainToday.com just published a collaborative e-book, The One Piece Of Advice You Can’t Sell Without. The book is a compilation of the advices of 11 experts (including me) in selling professional services. To get your free PDF copy of the ebook, visit http://www.raintoday.com/onepieceofadvice_bodine.cfm
The experts are:
Seth Godin, best-selling author of 7 books including Purple Cow and Permission Marketing.
- Keith Ferrazzi, speaker and author of Never Eat Alone, and a columnist for Inc. Magazine and Fast Company
Sam Reese, CEO of Miller-Heiman, The Sales Performance Company
Alan Weiss, CEO of Summit Consulting Group and author of Million Dollar Consulting
Mike Schultz, Publisher of RainToday.com and Principal, Wellesley Hills Group
Paul Dunay, Director of Global Field Marketing for BearingPoint
Jill Konrath, Chief Sales Officer, Leapfrog Strategies and author of Selling to Big Companies
Frank Stasiowski, President of PSMJ Resources, serving the architecture / engineering industries
Paige Arnof-Fenn, CEO of Mavens & Moguls and a columnist for Entrepreneur
- Michael W. McLaughlin, co-author of Guerrilla Marketing for Consultants with Jay Conrad Levinson and editor of Management Consulting News.
I think you'll enjoy my chapter, "Listening Your Way to New Business." I probably shouldn't have revealed so much about these successful selling techniques, because it's the actual advice I give to my own clients. But they are merely the lessons I have absorbed over 15 years of selling and marketing, learned from people who were way smarter than me. Here's how it starts:
According to a German proverb, “A man has two ears and one mouth so that he hears much and speaks little.” Mark Twain followed up the thought by saying, "If we were meant to talk more than listen, we would have two mouths and one ear." And I’ll add: We were given two ears and one mouth, and they should be used in that proportion in a sales call.
To get your free PDF copy where you can download the ebook for free, visit http://www.raintoday.com/onepieceofadvice_bodine.cfm