Effective Marketing: Put a Client in the Ad

Once again Holland and Hart of Denver shows its marketing savvy by putting an ad in the September 2006 issue of Corporate Counsel magazine that features a client in the ad.  (Click on the image to the right to see it full-size.)

It's smart marketing  because:

• The ad is all about the client, not the firm.
• It depicts David Jacobs, founder and CEO of Spyder Active Sports, Inc., a Holland and Hart client that makes cool sportswear, which incorporates Bluetooth technology to use with an iPod or cell phone and high-tech shock-absorbing material.
• The scene is clearly in the Colorado mountains, underscoring the firm's tag line "The Law Out West."
• The ad lists the name of a person to call as well as the firm web site.
• It positions the law firm with the innovativeness of its client.

Kudos, again, to "Marketing Guy" Mark Beese at Holland & Hart.

Comments

[panasianbiz]

Thank you so much for sharing this ad with us and for taking the time to explain exactly why incorporating an actual client into an ad like this can be an effective marketing strategy. I feel like I learned a lot just by reading this excellent post!