Nothing beats a testimonial in marketing. To entice the iPod generation, Benesch, Friedlander, Coplan & Aronoff LLP in Cleveland and Columbus is making a novel use of a podcast for recruiting. Summer associates Rebecca from Ohio, Calista from Cleveland, Angela from California and Christian from Buffalo can be heard talking about their experience working at the firm.
The audio MP3 recording “Summer Associates Speak Out! featuring Benesch's 2006 Summer Associates” is the August 17 edition of “The Benesch Beat,” a series of business law podcasts on the firm’s Web site at www.bfca.com. The podcast directory is located at http://www.bfca.com/docs2/Podcasts.aspx.
Rebecca says she likes trademark law and litigation, saying, “It was a challenge to get an assignment and not know anything about it.” Calista learned about corporate and transactional work, noting, “some law firms are all about wining and dining. I wanted to grow as a young professional and that’s what Benesch has to offer.”
Angela said, “What’s really nice about working at Benesch is that you get to apply the things you learned in law school. It’s not all theoretical, you actually see clients and issues, and how they work.”
Christian discovered he likes suing people. “I like litigation, the adversarial part. I like to be persuasive as opposed to objective, and let someone else decide who’s right or wrong.” This kid will go far in the profession.