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November 05, 2005

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Listed below are links to weblogs that reference Marketers: Forget the Grinders and Drones:

» Can Marketing Be Taught? from What About Clients?
I agree with Chicago-based Larry Bodine in his excellent November 5 post that the answer is no. In every law or accounting firm I know, confident deal quarterbacks and pain-in-the-ass, slightly egotistical trial lawyer types are bringing in the most... [Read More]

» Can Marketing Be Taught? from What About Clients?
I agree with Chicago-based Larry Bodine in his excellent November 5 post that the answer is no. In every law or accounting firm I know, pain-in-the-ass, slightly egotistical trial lawyer types and confident deal quarterbacks are bringing in the most... [Read More]

» Can Marketing Be Taught? from What About Clients?
I agree with Chicago-based Larry Bodine in his excellent November 5 post that the answer is no. In every law or accounting firm I know, it's mainly pain-in-the-ass trial lawyers with off-the-chart egos and supremely confident deal quarterbacks who are... [Read More]

» Can Marketing Be Taught? from What About Clients?
I agree with Chicago-based Larry Bodine in his excellent November 5 post that the answer is no. In every law or accounting firm I know, it's mainly pain-in-the-ass trial lawyers with off-the-chart egos and supremely confident deal quarterbacks who are... [Read More]

» Can Marketing Be Taught? from What About Clients?
I agree with Chicago-based Larry Bodine in his excellent November 5 post that the answer is no. In every law or accounting firm I know, it's mainly pain-in-the-ass trial lawyers with off-the-chart egos and supremely confident deal quarterbacks who are... [Read More]

» the law's nature-nurture networking debate from Legal Sanity
In this post, Larry Bodine offers a “scientific” answer to a key question: Should law firms spend time and money trying to teach business development skills to lawyers who “don’t do any business development”? The proffered answer, by way of... [Read More]

Comments

grinder

Cool!http://www.chinatraderonline.com/DIY-Tools/grinder/

Dave Taylor

Actually, I disagree. You're missing a critical element: outsourcing the marketing and promotion. Seriously, that's why there are law firms, partnerships, and similar. You find one outgoing attorney and put her or him in front of clients, then distribute the workload to the "grinders" and "drones" to do the actual work.

This is no different from any other profession, is it?

David Easterly

Excellent depiction of the fundamental elements that differentiate a finder from a grinder. Often times a grinder will define themselves as having a strong aversion to sales. So they will build a wall against any form of business dvelopment coaching. However, they are probably lacking drive and confidence.

Mark Merenda

Could not agree more. The old model of law firm roles was: Finder, Minder, and Grinder. Each role is important, but you won't have much luck trying to make a Finder out of a Grinder — nor the other way around.

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