There's a widespread and mistaken belief that e-mail newsletters don't work any more. They say that spam filters have rendered them ineffective. Don't you believe it.
On Wednesday I'll publish the October 5, 2005 Professional Marketing Newsletter to 4,100 opt-in subscribers. Sure, some of the newsletters will get blocked by SpamAssassin or Postini. Others will go out to bad email addresses. But I'll still get more readers than I have subscribers!
How is this possible? On August 23 I broadcast 4,100 newsletters. A counter I put in the code showed it was read by 5,904 readers! It's the magic of forwarding -- the passalong rate.
I made this point in this month's cover story of Law Office Computing.
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