I.P. Blog Wins Business Award – and New Clients

The law firm of Dunlap, Codding & Rogers is a little unorthodox. First, they specialize in intellectual property law, but aren’t headquartered in New York or Silicon Valley. Instead, this 18-person firm makes its home in Oklahoma City, OK—hardly a hotbed of technological innovation.

Another peculiar thing about Dunlap, Codding & Rogers is that they’ve got a popular “blawg.” Companies that blog are still the exception to the rule. Law firms—those staid, old world institutions—that blog are nearly unheard of.

The blog at Dunlap, Codding & Rogers is called PHOSITA. The name comes from a legal acronym relating to patents: “Person having ordinary skill in the art.” The blog was started in late 2003 by Douglas Sorocco, a partner and patent attorney at the firm.

PHOSITA was recently voted best law blog for the Business Blogging Awards, a kind of online Oscars for the corporate blogging community. These kind of online awards can serve as valuable traffic-builders for blogs. As a result of its victory, PHOSITA visitors have increased roughly 60% in the last two months. With growth like that, this Oklahoma law firm may not remain small for long.

To read the entire article from the May issue of Professional Marketing magazine, visit the PM Forum Web site.