My Photo

In a Nutshell

  • In a Nutshell
    It's all here: law firm marketing, lawyer marketing, law marketing, business development, practice development, new legal business, lawfirm marketing, attorney, public relations, P.R., branding, legal marketing, Web site, e-marketing, brochure, newsletters, news articles about firm, direct mail, announcements, press releases, relationship building, cross-selling, networking, conferences, referrals, visiting clients on site, reverse seminars.

Thanks for stopping by.


  • hit counter html code

« 4 Top PR Trends | Main | Guffaws at McGuire Woods' Ad Campaign »

April 18, 2005

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d83451ffbb69e200d83457a0fa69e2

Listed below are links to weblogs that reference McGuireWoods ad campaign challenges hourly billing:

» Challenging the Billable Hour in Public from Lawbiz Blog
A law firm has created and is running an ad campaign that challenges the billable hour. Larry Bodine writes about it. In marketing, the standard advice is "be different." Maguire Woods certainly will be that with its ad campaign and... [Read More]

» "Marketing Your Firm With Alternative Billing" from Stark County Law Library Blawg
Posted by the Greatest American Lawyer: "Larry Bodine's PROFESSIONAL MARKETING Blog reprints an article from the April 18 issue of [Read More]

Comments

Jeff Lerman

Anybody have a good educational source or consultant that/who can help us learn more about value pricing instead of hourly billing?

Enrico Schaefer

Welcome to all those law firms which not only accept alternative billing models but embrace them. There is no question that each case and each client is unique. Billing methods ought be tailored to suit the needs of each situation and create incentives to be efficient, strategically discerning and client-goal oriented.

The current incarnation of hourly billing simply fuels anti-lawyer bias and is slowly destroying our professional reputation. Billing every minute of every hour (or pushing partners and associates to do so) creates terrible anti-client incentives to (1) simply drag cases out as long as possible (2) overkill every issue whether important or not and (3) ignore strategies designed to meet the client's goal.

At our firm, the client's are literally blown away when we tell them there are options to hourly billing.

Enrico Schaefer
Traverse Legal, PLC
http://www.traverselegal.com

Michael McLaughlin

Kudos to McGuireWoods for recognizing the need for new thinking about pricing.

They may shake their market with their pricing strategies, but building an ad campaign around a firm's pricing approach seems like a loser as a differentiator over the long haul.

When a client has a real issue, they'll pick the best firm for the job, not the one with the most creative pricing alternatives.

The comments to this entry are closed.

An Affiliate of the Law.com Network

Sign up to receive Legal Blog Watch by email

From the Law.com Newswire

[about RSS] Law.com Privacy Policy

April 2007

Sun Mon Tue Wed Thu Fri Sat
1 2 3 4 5 6 7
8 9 10 11 12 13 14
15 16 17 18 19 20 21
22 23 24 25 26 27 28
29 30